SEARCH123 NAMES
TONY WINDERS VICE PRESIDENT OF MARKETING
WESTLAKE VILLAGE, Calif.
(May 23, 2002) - Search123, a leading performance-based
search engine technology company, announced today
that Tony Winders has joined its management team
as vice president of marketing.
Prior
to joining Search123, Winders was president of
iAgency, one of the world's first online marketing
services agencies, which he co-founded in 1995.
As a pioneer of several Internet marketing practices,
he was responsible for devising innovative campaigns
for Coca-Cola, DIRECTV, eToys, F/X Networks, NBC,
Paramount, Qualcomm, SegaSoft, Symantec, Universal,
Warner Bros., and several other technology, media
and entertainment clients.
"Tony
is both a strategic thinker and a hands-on marketing
professional," said James Beriker, CEO, Search123.
"He knows the online marketing space intimately,
and is ideally equipped to articulate the competitive
advantages of our pay-per-click technology to
our target market segments and the industry as
a whole."
In his
capacity as vice president of marketing, Winders
will oversee Search123's marketing strategy and
implementation as it expands its presence among
advertisers and distribution partners throughout
the Internet industry.
About
Search123
Launched
in October 2000 and based in Westlake Village,
Calif., Search123 (www.search123.com) is a performance-based,
pay-per-click search engine in which advertisers
bid for priority placement on search result pages
and pay only when users click on a listing. By
creating revenue-sharing relationships with its
distribution partners, Search123 drives highly
targeted consumer traffic to its merchant advertisers.
Search123 is committed to delivering results to
its advertisers and distribution partners, and
to using technology to improve the performance
and scalability of the paid search listings segment
of the online marketing industry.
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