SEARCH123 NAMES CARL DUNHAM VICE PRESIDENT OF TECHNOLOGY

WESTLAKE VILLAGE, Calif. (June 5, 2002) - Search123, a growing performance-based search engine technology company, announced that Carl Dunham has joined as its vice president of technology.

Dunham joins Search123 as part of the company's acquisition of Simpli.com from United Online (Nasdaq: UNTD). As managing director at Simpli.com, Dunham was responsible for R&D and technology for targeted marketing products at United Online's NetZero unit, and for Simpli.com's context-based search. Prior to joining Simpli.com, Dunham led international software development efforts at American Power Conversion (Nasdaq: APCC) in West Kingston, Rhode Island.

"Carl's software development background and management experience are an ideal combination for our growing team," said James Beriker, CEO, Search123. "Under Carl's leadership we will marry the Simpli.com technology with our existing understanding of commercial search, thus improving results for advertisers, distribution partners and end-users."

In addition to research and development responsibilities, Dunham will spearhead the integration of Simpli.com search technology into Search123's existing cost-per-click advertising system.

About Search123

Launched in October 2000 and based in Westlake Village, Calif., Search123 (www.search123.com) is a performance-based, pay-per-click search engine in which advertisers bid for priority placement on search result pages and pay only when users click on a listing. By creating revenue-sharing relationships with its distribution partners, Search123 drives highly targeted consumer traffic to its merchant advertisers. Search123 is committed to delivering results to its advertisers and distribution partners, and to using technology to improve the performance and scalability of the paid search listings segment of the online marketing industry.