SEARCH123 AND ASKYOURAUNTIE.COM PARTNER TO PROVIDE SEARCH TOOL FOR SHOPPERS, NEW REVENUE STREAM AT WEB SITE EXIT

New Search Assistant, Introduced Through Alliance with FurnitureFind.com, Guides Visitors as They Leave, Creates Powerful Branding, Revenue Opportunity for Search123 Partners

WESTLAKE VILLAGE, Calif. (June 6, 2001) - Nearly everyone is familiar with the farewell routine universally performed at the end of family visits: "Goodbye! Drive safely -- don't forget to buckle up! Call us when you get there! Do you know your way out?" Now, this comfortable ritual finds its way to the Web as the search engine industry's first real-time commercial engine source: AskYourAuntie.com, (www.AskYourAuntie.com) asks "What's next on YOUR list?"

Developed as a five-year strategic alliance between Search123.com (www.Search123.com) and FurnitureFind.com (www.FurnitureFind.com), "AskYourAuntie" is a novel new search assistant that guides Web site visitors to their next destination as they leave a Web site and -- for the first time ever -- converts Web site exit points into revenue and branding opportunities for Web merchants and trade partners associated with FurnitureFind.com.

As the Web's largest home furnishings portal, FurnitureFind.com now offers the new AskYourAuntie.com search assistant to over one million site visitors, ushering in a new groundbreaking way to enhance Web users Internet search and shopping experience. With its warm, friendly persona, "AskYourAuntie" becomes visible to FurnitureFind.com visitors leaving the FurnitureFind.com site, providing a guiding hand to assist Internet users in seeking out their next Internet destination. In its next iteration, the search technology supporting AskYourAuntie, developed by Search123 will become available to tens of thousands FurnitureFind.com affiliate network sites.

"This is a win-win-win situation," said James Beriker, CEO, of Search123. "Shoppers get a helpful new search assistant with a reassuring persona, backed by top-flight technology, while FurnitureFind.com gets a new way to leverage its existing affiliate partnerships that simultaneously enhances the consumer's experience. In turn, Search123 benefits in FurnitureFind.com's plan to deploy our search technology to its vast affiliate network and trading partners."

Also known within the Internet industry as an "Exit Interstitial," the use of a pop-behind exit console by FurnitureFind.com to brand a site and direct consumers to search results is an industry first.

"One thing every Web property owner can be assured of is that each visitor eventually will leave the site," Beriker added. "The use of the exit console is unique in that it enables Web site owners to offer an additional service to visitors without detracting from the site's primary purpose. With e-commerce sites typically losing 98 percent of their traffic without converting visits to sales, this is a perfect way to monetize an opportunity that for too long has eluded capture."

"We work hard to provide FurnitureFind.com visitors with a satisfying online shopping experience," said Steve Antisdel, CEO, FurnitureFind.com. "Now, we even make leaving our site an interesting and enjoyable part of that experience. AskYourAuntie provides a smooth transition to the next destination with the helpful guidance you expect from a doting aunt. Even better, we have developed a relationship with Search123 that will allow 50 percent of search result revenue to be paid to our affiliates and trading partners b-monthly, all while reinforcing the FurnitureFind.com brand and overall presence on the Web."

The Future of Online Marketing

Amid the ongoing slump in banner advertising impressions denominated as cost per thousand ("CPM") based online advertising, cost per click "(CPC") based advertising is proving itself to be increasingly popular way to enhance user experience while delivering merchants the chance to convert highly qualified traffic into profits. Search123 technology powers an auction-based search engine that provides qualified leads to online merchants who bid on keyword searches.

Advertisers pay on a cost-per-click (CPC) basis, allowing for better cost-control and real time management of advertising campaigns where advertisers pay only for actual visitors to their sites, and receive detailed real-time campaign reporting, among other benefits.

"We treat our affiliates as partners and work with them to create a search capability that serves the needs of their customers, and has a look and feel that fits seamlessly into their site," Beriker said.

About FurnitureFind.com

With nearly 50 years of experience as a home furnishings retailer, FurnitureFind.com is ranked as the leading online Furniture and Appliance site by Top9.com (source data by PC Data), with it's unique, service oriented, online home furnishings portal offering name brand furniture, appliances, mattresses and home furnishings. With more than 100 manufacturers and 200,000 products available, FurnitureFind.com's depth of product selection and services is unexcelled.

Since 1996, FurnitureFind.com has taken a traditional retailer's approach to the Internet to insure the highest levels of customer satisfaction. Proprietary FurnitureFind.com programs include college accredited, Certified Home Furnishings Advisors, Kid Glove Home Delivery and Best Value Guarantee. FurnitureFind.com has been featured in Newsweek, Time, The Wall Street Journal, Investors Business Daily, Business 2.0, Business Week, Home Furnishings News, Furniture World, NARDA News, Furniture Today, and National Public Radio.

About Search123

Based in Westlake Village, Calif., Search123 (www.search123.com) is a commercial search engine that enables merchants to list their sites, bid on keywords, and manage their online advertising accounts -- all in real time. By creating aggressive revenue sharing relationships with Web properties with a strong base of qualified users, Search123 has been able to cost-effectively and profitably drive increasing amounts of highly-targeted consumers to its advertisers Web sites while creating a strong supplemental revenue opportunity for its search partners. Search123 is part of the essential shift in online advertising that has embraced the concept that performance -- and the ability to deliver meaningful return-on-investment for advertising clients -- must be the industry's focus.