Press Releases

SEARCH123 CREATES ALLIANCE WITH NETZERO

Search123 Integrated into Personal Finance Section of Start Page

WESTLAKE VILLAGE, Calif. (June 20, 2001) - Search123, the industry's first real-time commercial search engine, and NetZero (Nasdaq: NZRO), a leading provider of free and pay Internet access services, today announced an alliance that provides NetZero's 8.6 million registered users with new search capabilities under the Personal Finance section of NetZero's start page.

When NetZero users click on any link contained within the Personal Finance area of the start page, they activate Search123's search results on that keyword. NetZero users can then review the search results and select the site that best meets their needs in various areas of personal finance, such as credit cards, mortgages, loans and life insurance. The collaboration provides a resource-driven service for NetZero users while providing targeted leads for Search123's advertisers.

Search123 is an auction-based search engine that provides qualified leads to online merchants who bid on keyword searches. Under Search123's CPC model, advertisers list their sites and bid on keywords relevant to their site. Keyword-based searches originate from Search123's network of partner sites, including NetZero. Searchers review site listings prior to clicking on a site, thereby pre-qualifying the click. Advertisers pay only for actual visitors to their sites and control their online campaign in real time, among other benefits.

"This alliance with NetZero brings together our extensive stable of advertisers with NetZero's large user base," said James Beriker, CEO, Search123. "As a member of the new generation of performance-based companies, it is important for us to partner with a company like NetZero that has the kind of qualified user base our advertisers are seeking." "At NetZero, it is important to us that we constantly strive to enhance the online experience of our more than 8.6 million registered users," said Brian Woods, senior vice president and chief marketing officer of NetZero. "By working with Search123, we are offering our users a highly efficient way to get to the information on the web that they are looking for."

About NetZero

NetZero, Inc. is a leading provider of free and pay Internet access services, offering a broad range of interactive marketing, research and measurement solutions. NetZero offers consumers high-quality Internet access, a choice of popular e-mail programs and convenient navigation tools that provide "speed dial" to key sites on the Internet. Through proprietary technologies, NetZero offers advertisers unique targeting capabilities through numerous online advertising and sponsorship channels. The company's CyberTarget division offers marketers and advertisers mass-scale, online market research and measurement services. NetZero is a Cisco Powered Network, offering its access services to approximately 8.6 million registered users in more than 5,000 cities across the United States and in Canada. For more information, please visit www.netzero.net. To obtain a CD, please call 800-DEFENDER.

About Search123

Based in Westlake Village, Calif., Search123 (www.search123.com) is a commercial search engine that enables merchants to list their sites, bid on keywords, and manage their online advertising accounts -- all in real time. By creating aggressive revenue sharing relationships with Web properties with a strong base of qualified users, Search123 has been able to cost-effectively and profitably drive increasing amounts of highly-targeted consumers to its advertisers Web sites while creating a strong supplemental revenue opportunity for its search partners. Search123 is part of the essential shift in online advertising that has embraced the concept that performance -- and the ability to deliver meaningful return-on-investment for advertising clients -- must be the industry's focus.

 



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