INDUSTRY LEADERS ADDRESS “THE BOTTOM LINE ON SEARCH ENGINE ADVERTISING” DURING NOV. 18 PANEL DISCUSSION AT @D:TECH

NEW YORK (Nov. 13, 2002) - As paid search continues to fuel the resurgence of online advertising, MediaPost editor-in-chief Masha Geller will lead an informative discussion with representatives of industry leaders Overture, Google, FindWhat, Search123 and ah-ha at the @d:tech conference on Nov. 18. Attendees will gain valuable insight on the state of search engine advertising, what to expect in 2003, and how to maximize the Web's most targeted media. The panel is free to all conference/exhibit hall attendees.

WHO:

• Patricia Neuray, VP Sales, Overture
• Dan Ballister, VP Sales, FindWhat
• James Beriker, Pres. & CEO, Search123
• Jay Bean, Founder/COO, ah-ha.com
• Tim Armstrong, VP Advertising Sales, Google
• Moderator: Masha Geller, Editor-in-Chief, MediaPost Communications

WHAT:
Panelists will tackle a range of issues and topics in search engine advertising, including:

• What are the most common misconceptions about paid search among advertisers?
• What is the most important thing advertisers can do to improve the performance of their pay-per-click search campaigns?
• What horror stories have advertisers experienced -- and how can pitfalls be avoided?
• What kinds of successes are advertisers experiencing?
• Where is paid search headed in 2003?

WHEN: November 18, 2002 at 12:30 p.m.

WHERE: @d:tech Exhibit Hall Demo Stage,
Hilton New York
1335 Avenue of the Americas