SEARCH123 INTRODUCES NEW CAMPAIGN MANAGEMENT AND OPTIMIZATION TOOLS FOR ADVERTISERS


WESTLAKE VILLAGE, Calif. (January 22, 2003) - Search123 introduced a comprehensive suite of account management and reporting tools today that will improve access to information and help advertisers better manage and optimize their accounts.

In addition, content throughout its site has been updated to better represent what sets Search123 apart from its competitors -- a commitment to traffic quality, technology to help advertisers achieve ROI and its client service platform, including free campaign optimization.

“We are pleased to deliver these comprehensive account management and optimization tools to our advertisers,” said James Beriker, CEO, Search123. “The new system provides more control than ever before, enabling advertisers to easily assess their return on investment metrics in real-time.”

The new reporting features allow advertisers more ways to access information about their Search123 account and to view the data from multiple perspectives. Advertisers can view their credit transaction history, account status and activity via the Web or by e-mail. Account activity can be viewed by individual keywords, listings, days of the week or by month for any given time period. In each case, reports include the number of clicks generated, the average click value, the percentage of spending by individual listing or keyword, and the percentage of spending against the entire account.

The enhanced suite of account management tools add to an already robust set of features which includes listing and keyword-based real-time bid management, automatic funding, listing spending limits and proxy bidding.

The new system also marks the continuation of an initiative by Search123 to leverage its technology on behalf of advertisers. In June the company announced it had acquired Simpli.com from United Online subsidiary NetZero. When fully integrated into Search123, the patent pending technology will better match keyword queries with the most appropriate advertiser, improving both end-user experience and advertisers' return on investment.

About Search123

Based in Westlake Village, Calif., Search123 (www.search123.com) is a privately held company that operates a pay-per-click search engine in which advertisers bid for priority placement on search result pages and pay only when users click on a listing. By creating revenue-sharing relationships with its distribution partners, Search123 drives highly targeted “e-commerce productive” traffic to its advertising clients. Search123 is committed to delivering results to its advertisers and distribution partners, and to continually evolving the business and technology of paid search and performance-based online advertising.