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| Search123 was founded in June 1999. Our objective was to create real value for online advertisers and publishers by creating a real-time marketplace in which advertisers bid on qualified leads generated by websites participating in the distribution of search results. We launched our pay-per-click search engine platform in October 2000 with a robust self-service user interface for advertisers and a real-time reporting interface for traffic partners. By focusing on the quality of the search traffic on our network, the functionality of our technology, and by remaining committed to serving the needs of our clients, we have established our platform as one of the leading sources of qualified commercial search traffic on the Internet. |
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| Our Mission: to create real valuefor advertisers and publishers- by generating qualified leads for
advertisers and creating meaningful
revenue opportunities for publishers. |
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| In June 2003, Search123 was acquired by ValueClick, Inc. [NASDAQ:VCLK], adding Search123's pay-per-click search engine platform to ValueClick Media's offering of Web, email and lead generation products. As part of ValueClick Media, Search123 has significantly enhanced its technology infrastructure and continues to aggressively grow its core pay-per-click search engine business. In addition, the Search123 team has used its experience of search engine marketing to establish a fully-managed search engine marketing (SEM) solution for online marketers seeking to optimize their organic and paid search engine marketing initiatives. Our integrated SEM solution- which includes paid inclusion and pay-per-click search engine campaign management on all major paid search platforms- is designed to ensure that every click delivered from search engines is optimized for performance against our clients' critical performance metrics. |
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