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Search123 Launches New Industry-Leading User Interface for Advertisers, Allowing Greater Control of their Search123 Campaigns (6.7.04)
Search123 Integrates Sub-Phrase Matching technology, Allowing Advertisers to Reach Consumers Later in the Buying Cycle (6.7.04)
Search123 Launches PowerInclude , a Fully-Managed Paid Inclusion Technology & Services Platform (3.3.04)
Search123 Launches Advertiser Referral Program with Commission Junction (12.15.03)
| Search123 Launches New Industry-Leading User Interface for Advertisers, Allowing Greater Control of their Search123 Campaigns (6.7.04) |
Click here to read our Press Release
On April 15th, Search123 launched a new keyword and listing management interface designed to enable advertisers to more effectively control the performance of their Search123 keyword campaigns.
We designed the user interface with the following objectives in mind: (1) to create a simple, efficient system to manage a large number of listing-keyword combinations; (2) to preserve keyword-CPC records as key historical data points to assist in managing ongoing campaigns within our network; (3) to enable visibility of key performance metrics, by keyword or listing; and, (4) to allow for the customization of account management and reporting features to meet the unique needs of individual clients.
In addition to enhanced speed and stability, the new user interface includes the following significant enhancements:
- Customizable “dashboard” enables advertisers to view and manage their entire campaign, from either the keyword view or the listing view, from a single page.
- Keyword grouping allows advertisers to assign keywords to customizable “folders” (for example, by listing, product type, CPC, spend, click volume).
- Sub-phrase matching allows advertisers to opt into placement on queries in which their keyword or keyword phrase does not directly match the query but appears as a sub-phrase of the query (for example, “California insurance” as a sub-set of “California insurance agencies”).
- CPC required for position allows advertisers to easily view and select the CPC for the top 1-5 positions in the Search123 network.
- Unique “keyword records” allows advertisers to create a separate record for each combination of keyword and CPC, allowing greater analysis and planning in managing keyword campaigns.
- Sub-accounts allow Search Engine Marketing firms, agencies and larger advertisers to create sub-accounts associated with a single, master account.
- Integrated tracking through a new user-input field allows advertisers to assign tracking at the keyword level.
- Tracking CTR allows advertisers to see the CTR of their listing relative to other listings associated with the same keyword, enabling greater listing optimization and control.
We designed the system based on our 4-years of experience in serving the needs of our advertisers and agency clients and believe that our system is simple, intuitive and feature-rich. We look forward to receiving feedback from our clients so that we can continue to improve the functionality of our system.
If you would like a walk-through of the new user interface, please contact our Advertiser Services team through our contact form or by calling us toll free (US only) at 877-777-3272.
| Search123 Integrates Sub-Phrase Matching technology, Allowing Advertisers to Reach Consumers Later in the Buying Cycle (6.7.04) |
Search123 now offers sub-phrase matching, allowing advertisers to benefit from valuable multi-word, type-in search traffic. Sub-phrase matching, which is a form of broad matching, is an optional feature that is enabled by keyword on our new user interface. If you have enabled the functionality, your listing will be displayed for queries that contain the enabled keyword. For example, if you bid on “DVDs online,” and sub-phrase matching is enabled, your listing will appear on the longer query, “where can I buy DVDs online?”
Why is this valuable? There are 2 major reasons that this opt-in tool is valuable for search engine marketers: extending the reach of your listings; and, mapping your listings more effectively to the user's intention, often at the end of their buying cycle.
Extend the Reach of your Listings . Search is user input-driven; that's what makes it such a valuable direct marketing platform. It is nearly impossible to bid on and manage every permutation of a query that relates to your offering. With sub-phrase matching, you pick the keywords that are most relevant to your offering and the system displays your listing for queries that include your keyword. By doing so, your listings are exposed to every valuable query that is relevant to your product or service, significantly increasing your exposure to consumers that are actively searching for your product or service.
Map your Listing to the User's Intention . It is widely understood in search engine marketing that more complex, multi-word queries are often more valuable than one or two-word queries as complex queries are most common at the end of a consumer's buying cycle. The general understanding is that a consumer in the initial stages in the buying cycle is researching the product or service, but is often not ready to buy. Such a user will use general terms such as “digital camera,” or “computer monitor,” or “mortgage.” As the user becomes more educated on the product or service, and more prepared to make a final buying decision, the query takes on more complexity and specificity, often signaling the consumer's intention to make a buying decision. In sales vernacular, the use of more specific keywords such as “Canon 5 mega-pixel digital camera,” or “21 inch flat panel computer monitor” or “low interest ARM mortgage” are “buying signals.” Getting your relevant listing in front of the consumer that is telegraphing his or her intention to make a final buying decision is exactly what the technology behind sub-phrase matching allows.
Sub-phrase matching is a powerful tool, integrated into Search123's new advertiser user interface, which allows you to expand the reach of your keyword-driven campaign by exposing your listing in each instance that your keyword appears in a search query. It also allows you to target valuable searchers that are in the later stage of the buying cycle. Our advertisers have reported significant increases in both the volume of clicks and the number of leads generated by using sub-phrase matching.
If you would like further information about this new feature, or a walk-through of how to use sub-phrase matching, please contact our Advertiser Services team through our contact form or by calling us toll free (US only) at 877-777-3272.
| Search123 Launches PowerInclude , a Fully-Managed Paid Inclusion Technology & Services Platform (3.3.04) |
Search123 is pleased to introduce PowerInclude , the new managed paid inclusion program designed to guarantee placement on major search engines with a single buy.
PowerInclude features:
- Guaranteed inclusion in Inktomi, MSN, Yahoo!, AltaVista, FAST, LookSmart and other leading search engines;
- Optional inclusion in the Internet's major shopping comparison engines;
- Pay only for clicks on a cost-effective fixed CPC (cost-per-click) basis;
- Qualified traffic directly to every product page;
- Proprietary website mapping, content extraction, keyword generation and XML feed creation technology;
- Automated website refresh technology to ensure that dynamic content- including new products, pricing changes and availability- is continuously updated;
- Continuous tracking/analysis and feed optimization;
- Detailed click reports with integrated ROI tracking;
- No technical requirements for clients;
- Free account management.
Sites that qualify for this program will have a significant number of unique product offerings and a website structure that allows our technology to map and index the content. Please ask your Account Manager about whether your site qualifies for PowerInclude or contact our Advertiser Services team through our contact form or by calling us toll free (US only) at 877-777-3272.
| Search123 Launches Advertiser Referral Program with Commission Junction (12.15.03) |
We recently launched an Advertiser Referra
l Program program with Commission Junction, the leading affiliate marketing platform, also a ValueClick company. Our objective with this affiliate marketing program is to pay qualified publishers a bounty of $25 for referring advertisers to participate in our paid search service. Publishers may choose from a variety of banner and text creative that can be easily integrated into their websites. Users that click on the creative and create Search123 accounts using our simple self-service interface are tracked through CJ's third-party system and publishers are credited with the sale and paid directly by CJ.
If you are interested in participating in this program, you may do so by going directly to CJ. If you have any questions about the program, or require assistance in signing up as a publisher, please contact our Advertiser Services team through our contact form or by calling us toll free (US only) at 877-777-3272. |
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