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In addition to our directory and search engine partners that distribute our search results,
hundreds of qualified websites have incorporated our search functionality- either by implementing a search box, text links that are relevant to the content of the site, or a series of contextually targeted advertiser listings that appear within the content of the website. These three forms of implementation are highly effective in targeting and qualifying users before they click on our advertisers' listings.
Search Boxes & Text Links . When a user enters a search query into the search box, or clicks on a text link, the user is presented with search results made up of our advertiser listings. The user then reviews the titles and descriptions prior to clicking on a listing, further qualifying himself or herself as a lead.
Contextually Targeted Listings . During the course of interacting with the content of the website, the user is presented with one or more listings that are directly relevant to the content of the page. This form of targeting has proven to be highly effective as the user is presented with relevant advertiser listings while engaged with the content of the website. |
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By creating a network of high quality content sites that use our search functionality, Search123 is able to deliver highly targeted search traffic to our advertisers at a fraction of the price of portal traffic.
Following are examples of the
kinds of traffic partners on our diverse and growing network.
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Targeted Networks
Quality targeted search traffic is often generated from sites whose users access their portal pages, sometimes multiple times per day. In some cases we manage all search traffic for the partner and in others we manage a segment of their search inventory.
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Spanish Language Network
Quality, targeted traffic from the fastest growing demographic on the Internet. |
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Niche Content Sites
For an advertiser looking to attract buyers of their goods and services, well-developed small, medium and larger sites with targeted content or services offer an excellent and untapped source of valuable traffic. |
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Branded Search Directories
Many destination sites have loyal users who share like interests. These brands are considered trusted sources for referrals and advertising. Search123 has partnerships with several properties that attract unique audiences and target demographics. |
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Destination Domains
Numerous domains receive traffic from users who type-in URLs in search of relevant content. Search123 manages many such properties, which present highly-targeted users with advertisers who are offering the specific goods or services they are seeking. |
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Organic Traffic
A significant number of our searches are from traffic to the Simpli.com network. We are in the process of releasing several new products and initiatives that will increase this portion of our overall traffic. |
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